Cookie Policy
What is a cookie?
A cookie is a way that web servers communicate with web browsers, allowing web servers to collect information from web browsers.
Most websites use cookies to improve the user experience; for example, cookies will ‘remember’ you, which will help on future visits, and they let you navigate between pages (without the need to login each time), and they store preferences. Cookies can also use your location and browsing habits to help us to offer a more targeted response to you. By doing these things, cookies help to make the website faster and easier to use.
There are two types of Cookies; “persistent” and “session”. “Persistent” cookies will be stored by a web browser and will remain valid until either its set expiry date, or until the user deletes it. “Session” cookies expire at the end of the user’s session when the web browser is closed. We use both persistent & session cookies on this website.
To find out more about cookies generally, go to http://www.cookiecentral.com
How does this website use cookies?
We use cookies on this website to do 2 things:
First, we use them to monitor activity on and use of the website generally. This helps us to ensure that the website is as user-friendly and helpful as it can be.
Secondly, we use them to store information about your specific activity on the website, e.g. to preserve information as you order, and to maintain information on such matters as your order history, etc.
Additionally we use Google Analytics & Google Tag Manager to analyse the use of this website. Google Analytics generates statistical informational relating to the website by means of cookies which are stored on users’ computers. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html
Disabling cookies
Most browsers make it possible for you to disable cookies. Information on how to do this is normally available on the ‘help’ menu. You should be aware however that if you switch cookies off, this will have a negative impact on your use of this website. [It will also mean that you are unable to make purchases on the website, as disabling cookies will prevent us from storing the information we need to process purchases].
Our cookie policy
It is important to note that, by using this website, you are agreeing to our use of cookies as described in this Policy.
Privacy and Data Processing
The Stafford London commitment to protecting your policy
Because we consider you an important guest of The Stafford London, our first priority is to offer you a stay that makes you want to come back for more. Your complete satisfaction and confidence in The Stafford London, as well as your privacy is absolutely essential to us.
Personal data
“Personal data” means any information collected and logged in a format that allows you to be identified personally, either directly (e.g. name) or indirectly (e.g. telephone number) as a person.
We may collect personal data about you at any point at which you interact with us, for example: through this website, over the phone, in person or via social media. This includes whenever you order a product or service offered on this website, or when making a reservation. Information about you is also collected and stored automatically whenever you access or use this website (please see our Cookie Policy in this regard).
The information we might collect may include: information relating to a stay with us or any purchase you may make, your personal characteristics, your passport number, travel history, payment information, your guest preferences, and groups with whom you may be associated.
We gather this information to assist us in providing the best service we reasonably can to you, and to all our customers and guests.
You are entitled to have access to the personal data held about you. If you would like to see a copy of the personal data about you held by us then please just let us know. We can be contacted by email on marketing@thestaffordlondon.com.
Use of personal data
We collect your personal data for the purposes of:
Meeting our obligations to our customers.
Managing the reservation of rooms and accommodation requests:
Creation and storage of legal documents in compliance with accounting standards.
Improving our hotel service, especially: processing your personal data in our customer marketing program in order to carry out marketing operations and gain a better understanding of your requirements and wishes, adapting our products and services to better meet your requirements, customising commercial offers and the promotional messages we send to you, informing you of special offers and any new services at The Stafford London.
Managing our relationship with customers before, during and after your stay: segmentation operations based on reservation history and customer travel preferences with a view to sending targeted communications, predicting and anticipating future behaviours, knowing and managing the preferences of new or repeat customers, sending newsletters, promotions, hotel or service offers, managing requests to unsubscribe from newsletters, promotions and satisfaction surveys, taking into account the right to object.
Securing and enhancing your use of The Stafford London website, especially: improving navigation, implementing security and fraud prevention.
Conforming to local legislation (for example, storing of accounting documents).
Protection of data
When collecting and processing your personal data, we will communicate all information to you and inform you of the purpose and recipients of the data.
We will collect and process your personal data only for the purposes described in this policy.
We will only collect personal data that is necessary for data processing. We will take all reasonable steps to ensure that the personal data we hold is accurate and up to date.
We will hold your personal data for the period necessary for processing in compliance with the provisions of the law. You may access, modify, correct or delete your personal data. You may also oppose the use of your personal data, particularly to avoid receiving sales and marketing information. Please contact marketing@thestaffordlondon.com
We will ensure reasonable technical and organisational measures are in place to protect your personal data against alteration or accidental or unlawful loss, or unauthorised use, disclosure or access.
We may share your personal data with third parties for payment processing, email services and other services essential to the running of the business (such as commercial partners and/or service providers) for the purposes set out in this policy. We will take appropriate measures to guarantee security when sharing or transferring such data.
Third party access to your data
To guarantee you the right of access and amendment, we have to share your personal data with internal and external recipients subject to the following conditions:
In order to offer you the best service, we can share your personal data and give access to authorised personnel from The Stafford London, including:
Hotel staff Reservation staff using
The Stafford London reservation tools
IT departments
Commercial partners and marketing services such as an email service provider
Medical services if applicable
Legal services if applicable
With service providers and partners: your personal data may be sent to a third party for the purposes of supplying you with required services and improving your stay, for example:
External service providers: IT sub-contractors, banks, credit card issuers, external lawyers, dispatchers, printers.
We would not use your personal information to enable contact to be made with you by a third party.
International transmission of data
We may transfer your personal data to internal or external recipients who may be in countries offering different levels of personal data protection. The Stafford London employs appropriate measures to ensure secure transfer of your personal data to an external recipient located in a country offering a different level of privacy from that proposed in the country where the personal data is collected. The Stafford London is not responsible for any breach of law outside the United Kingdom that might occur as a result of the storage or use of data in the manner described above.
Marketing
We would like to send you information about products and services of The Stafford London which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email marketing@thestaffordlondon.com or click the unsubscribe link at the footer of any of our marketing emails.
Storage of data
We’ll hold on to your information for as long as you have a booking with us, and for as long as is necessary to provide support-related reporting, or accounting purposes. We’ll also hold on to your information if reasonably necessary and we may also keep hold of some of your information as required, even if it is no longer needed to provide the services to you.
Access and modification
You have the right to access your personal data collected by The Stafford London and to modify it subject to applicable legal provisions.
For the purposes of confidentiality and personal data protection, we will need to identify you in order to respond to your request. If your personal data is inaccurate, incomplete or not up to date, please send the appropriate amendment to marketing@thestaffordlondon.com. All requests will receive a response as swiftly as possible and in accordance with applicable law.